Coin-shaped tots served in a treasure chest carton. Vanilla soft serve crowned with Oreo cookie crumbles, purple franken-candy syrup, and crackling green and violet popping candy. Whopper buns in purple, yellow, and orange hues, colored with purple potato and natural spices. A frozen pineapple beverage topped with tropical cold foam. At Burger King, menu innovation has become both spectacle and strategy. Through high-impact partnerships like The Addams Family, Scooby-Doo and the Mystery Gang, and the Bikini Bottom Bundle with SpongeBob, the legacy brand is transforming limited-time offers into cultural events. It’s as much about engineering craveability as it is about creating moments families can experience together. Behind those headline-grabbing launches are three women shaping what millions of guests taste next. Inside the test kitchen at Burger King’s Miami headquarters, Charlotte Zuber, senior manager and product development chef; Gendel Militar, manager of commercialization for the U.S. and Canada; and Dianna Wilson, senior analyst of culinary and innovation for the U.S. and Canada, translate imagination into execution. Together, they turn pop culture into product and creativity into commercial success. Zuber pursued a culinary career because she loves making people happy, but she reached an inflection point midway through her time in fine dining. Growing up, Burger King was a special weekend treat—and when the opportunity came to drive innovation for the brand, it was an immediate yes. “It felt limiting to only serve a small group of wealthy patrons, and I wanted to bring joy to everyday people, from construction workers to…
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