Jem Bendell had postponed his personal crisis long enough. For years, he’d been setting aside the worrying news about climate change he came across in a folder on his computer, waiting until he had the time (and emotional capacity) to look at it. In 2017, he took leave from his job as a professor of sustainability leadership at the University of Cumbria, in the United Kingdom, to finally dive in. He read that melting permafrost was releasing methane, a powerful greenhouse gas that speeds up warming — which in turn, melts more permafrost. It was a dangerous feedback loop that he had learned about as a student at Cambridge in the 1990s and had been told would likely start in 2050, if climate change went unchecked. Unfortunately, it arrived early. Bendell read more and more about unprecedented floods, devastating forest fires, and vanishing Arctic sea ice. It was all happening too fast. He became convinced that the rich world’s way of life — year-round strawberries, next-day delivery, flights across oceans — was nearing its end. That meant his life’s work had been, in his words, “all a bit deluded.” He’d just spent two decades arguing that businesses could help fix environmental problems and heal the flaws of capitalism, writing books, organizing international conferences, and teaching MBA courses on corporate sustainability. That had left little time for his family, his health, and, you know, having fun. All those sacrifices, and for what? “I felt raw, cracked open by all of this,”…
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