Toast increased use of natural fibres to 99 percent of all clothing in 2025

Toast campaign Credits: Toast British fashion and lifestyle brand Toast, founded in Wales in 1997, has shared its progress across materials, circularity and community in its annual ‘Social Conscience Report,’ revealing that it has hit several “significant milestones,” including increasing the use of natural fibres in its clothing collection from 92 to 99 percent. The report is structured around three key pillars: Cherish Materials and Make, Minimise Waste, and Enrich and Educate, and offers a transparent look at Toast's actions across 2025, including its approach to sourcing, reducing waste, education and inspiring its community. Toast campaign Credits: Toast Suzie de Rohan Willner, chief executive of Toast, said in the report: “At Toast, our ethos is centred on creating products that are made to last. This commitment forms the foundation of our annual Social Conscience Report, which reflects our ongoing dedication to improvement, transparency, and authentic sharing, including both our successes and the challenges we encounter. “Last year, alongside our partners, we reached several significant milestones. We increased the use of natural fibres in our clothing collection from 92 to 99 percent, completed our direct-to-farm cotton pilot, mapped emissions across our entire value chain, and carried out a company-wide Environmental, Social, and Governance (ESG) assessment. These achievements guide our decisions as we strive to build a more resilient and responsible full price business and reduce waste.” Toast campaign Credits: Toast Other key achievements last year include that 51 percent of its annual production spend supported European manufacturers, decreasing the percentage of…

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