As OpenAI tests ads in ChatGPT, companies like The Knot are experimenting with conversational placements and AI-native discovery. This month, OpenAI officially entered the advertising business. “Today, we’re beginning to test ads in ChatGPT in the U.S.,” the company wrote in a blog post on February 9. The test will be visible to logged-in adult users on OpenAI’s Free and Go tiers, while Plus, Pro, Business, Enterprise and Education users will not see ads. For marketers, the change offers an opportunity: The ads appear within an active conversation, often when a user is researching or comparing options. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
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