Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, this is a first-of-its-kind dedicated role and a signal that Starbucks is placing a bigger premium on these types of partnerships. At E.l.f., Toledano worked on collaborations with buzzy brands like Stanley and Liquid Death. In a LinkedIn post, Toledano said she’ll be “combining my greatest passions to drive culture, fandom, and buzzworthy moments” for the Starbucks brand. Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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