Sam’s Club is beginning to add videos with “expert reviews” to product pages for brands wanting to boost credibility and engagement. Videos on product pages and on retailer websites are nothing new: Amazon listings have had them for years in various forms, such as alongside product photos, in a wide-screen view on premium pages or in search results. Sam’s Club has also featured sponsored videos in search results. With this program, however, the retailer is taking a more active approach on behalf of advertisers. Sam’s Club announced “expert reviews” on April 16 alongside a host of new features for its retail media network, the Sam’s Club’s Member Access Platform. The other features include added tablets next to demo carts and an influencer program.Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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