These are the stories making headlines in fashion on Thursday. Etsy Launches ‘Shop Other Jeffs’ Campaign Ahead of Prime Day Ahead of Amazon’s Prime Day sales event, Etsy launched a marketing campaign called “Shop Other Jeffs,” highlighting non-billionaire Etsy sellers named Jeff. The platform says there are more than 5,000 sellers named Jeff on Etsy, including pottery maker Jeff Brown and woodworker Jeff Zabriskie. Etsy has also rolled out a limited-edition “Shop Other Jeffs” merchandise collection from select Etsy sellers, with hats, T-shirts, keychains and more. {Retail Dive} L’Oréal to Acquire Indian Beauty Startup Innovist L’Oréal is set to acquire a majority stake in Innovist, an Indian house of personal-care brands. Innovist, the company behind brands such as Bare Anatomy and Chemist at Play, was founded in 2019 by Rohit Chawla, Sifat Khurana and Vimal Bhola. The Innovist founding team will stay on as minority shareholders and will continue running and growing the business alongside L’Oréal India. {L’Oréal} The New York Times Profiles Simone Rocha Simone Rocha will stage her first solo men’s show at Pitti Immagine Uomo this week. The collection draws inspiration from one of Rocha’s favorite films, “A Room With a View,” and incorporates lace, nappa leather and satin throughout. Rocha was born into the fashion world (her father is designer John Rocha), but she channels her own experiences into her feminine designs. “I don’t feel as young as I used to. It’s been brilliant to build a business that feels organic to me, but can really stand on its own two…
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