Midway through another year of remarkable growth, Layne’s Chicken Fingers, the Soon to be Famous chicken finger franchise, has announced the addition of Natalie Hurley as vice president of marketing. Hurley joins the brand with nearly 20 years of high impact hospitality and restaurant-industry experience. She will lead brand strategy and growth initiatives as the franchise scales nationwide, bringing a career rooted in hospitality, guest engagement and experiential brand-building to the fast-growing concept. “After a year of incredible momentum, bringing Natalie on board is a great next step in our journey,” said CEO Garrett Reed. “Her hospitality background and deep understanding of what makes brands truly resonate with guests will be instrumental as we continue our evolution from a beloved Texas classic to a household name nationwide. Natalie understands what makes Layne’s special, and she has the vision and expertise necessary to share that story while keeping the heart of the brand intact.” “At the core, hospitality is hospitality, no matter if it’s full service, hotels or fast food,” Hurley said. “My goal here is to build the brand up even more and carry that through all the work we do at Layne’s.” Hurley’s decision to join Layne’s came after recognizing the shifting restaurant landscape and the brand’s unique position in the market. “The growth potential in the QSR space really interests me,” she said. “What really solidified that interest to me was meeting with Garrett and the team. Garrett was very inspiring and had such passion for this brand.…
Want more insights? Join Grow With Caliber - our career elevating newsletter and get our take on the future of work delivered weekly.
