More brands are starting off January confident that they can handle whatever 2026 might throw at them. 2025, of course, was a chaotic year for brands, as the first half was spent responding to new tariff rates seemingly every few weeks. In turn, some brands had to postpone new product launches. Others found themselves with insufficient inventory to support retail launches. Still others laid people off or postponed hiring plans to cut expenses and eat more of the tariff costs. This is a member-exclusive article from Modern Retail. Continue reading it on modernretail.co and subscribe to continue reading content like this.
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