On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A self-described T-shaped marketer, she combines deep PPC knowledge with broad experience across social, programmatic, PR, and integrated strategy. Her journey — from owning an gallery and tattoo studio to leading award-winning global campaigns — reflects a career built on curiosity, resilience, and continuous learning. Overcoming limiting beliefs and embracing creativity Amanda once ran an gallery and tattoo parlor while believing she wasn’t an artist herself. Surrounded by creatives, she eventually realized her only barrier was a limiting belief. After embracing painting, she created hundreds of artworks and discovered a powerful outlet for expression. This mindset shift mirrors marketing growth. Success isn’t just technical — it’s mental. By challenging internal doubts, marketers can unlock new skills and opportunities. When campaign infrastructure breaks: A high-stakes lesson Amanda recalls a global campaign where tracking infrastructure failed across every channel mid-flight. Pixels broke, data vanished, and campaigns were running blind. Multiple siloed teams and a third-party vendor slowed resolution while budgets continued to spend. Instead of assigning blame, Amanda focused on collaboration. Her team helped rebuild tracking and uncovered deeper data architecture issues. The crisis led to stronger onboarding processes, earlier validation checks, and clearer expectations around data hygiene. In modern PPC, clean infrastructure is essential for machine learning success. The hidden importance of PPC hygiene Many account audits reveal the…
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