Travelpro, a brand long known for its durable luggage and loyal base of airline employees, is carrying on with a new marketing playbook as it tries to win over younger consumers. The nearly 40-year-old company is investing more in short-form video, creator partnerships and educational content to better connect with Gen Z and millennials, Jennie Kaylie, Travelpro’s head of marketing, said. As part of this, Travelpro is launching an ambassador program later this year, and it’s airing a new campaign called “Made to Move” on channels like TikTok, Instagram and YouTube. Travelpro is also funneling more resources into Snapchat and connected TV as it looks to grow awareness.This is a member-exclusive article from Modern Retail. Continue reading it on modernretail.co and subscribe to continue reading content like this.
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