As Los Angeles braces for a hotter summer and tree canopy gaps widen across the city, Origins is rethinking its sustainability approach. On Wednesday, the brand announced a new partnership with the Arbor Day Foundation focused on urban tree planting, student programs and local climate projects. Since 2009, Origins has helped plant more than 2.5 million trees globally, but the new initiative expands beyond reforestation to include local infrastructure and education. Sustainability has become harder for beauty brands to talk about in the U.S. In 2025, Reuters reported that political backlash against ESG policies, including legal challenges and restrictions on how companies communicate sustainability efforts, pushed companies to scale back public commitments while continuing to invest more cautiously. This week, Reuters reported that cosmetics companies are facing higher costs and softer demand, with sustainability now competing more directly with price and product performance in consumer decision-making.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
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