With AI, you can generate dozens (if not hundreds) of articles in hours and publish at scale. But publishing is the easy part. What happens after they go live is what matters. Together with the research team at SE Ranking, we ran a 16-month experiment to track how well AI-generated content performed on brand-new domains with zero authority. As you will see, the results are hard to call a success. Here’s the full story behind our experiment. Methodology The goal was simple: test how far AI content — with no human editing, rewriting, or enhancement — could go in search. How quickly would it get indexed? Could it rank for relevant queries? Most importantly, could it drive traffic? We started by purchasing 20 new domains with no backlinks, domain authority, brand recognition, or search history. Each domain focused on a different niche, covering topics such as: Arts & Entertainment Business & Services Community & Society Computers & Technology Ecommerce & Shopping Finance & Accounting Food & Drink Games & Accessories Health & Medicine Industry & Engineering Hobbies & Interests Home & Garden Jobs & Career Law & Government Lifestyle & Well-being Pets & Animals Science & Education Sports & Fitness Travel & Tourism Vehicles & Boats For each niche, we gathered 100 informational “how-to” keywords—long-tail terms with lower competition. Each site received 100 AI-generated articles, totaling 2,000 pieces across the experiment. After publishing, we added the sites to Google Search Console and submitted sitemaps. From that point on, we left…
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