In late 2025, a delivery truck carrying 27,000 bottles of Jupiter’s bestselling Anti-Dandruff Balancing Shampoo was stolen. For Jupiter, the shipment represented nearly $500,000 in potential retail revenue, with that inventory set to head to Target for holiday restocking. The shampoo bottles were stolen en route from Jupiter’s Los Angeles manufacturer to its Kentucky warehouse, which serves retail partners. “It was a hired driver working for a fake company and posing with real documents,” said Shelby Newell, brand director at Jupiter. Jupiter was able to recover the products last month after hiring a private investigator and with help from California’s cargo theft task force. But Newell said the stressful experience inspired co-founders Robbie Salter and Ross Goodhart to push her team to quickly create a month-long, 360-degree campaign publicizing the theft. This week, “The Shampoo Heist” campaign launches in the form of a prompt for a tongue-in-cheek investigation, with the tagline, “Yep, it’s that good.”Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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