Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said, an SEO agency is only as good as its partnership with its clients. That’s when SEO’s true value can be realized. What this looks like practically is working together towards shared goals and keeping momentum high. Sometimes that’s easier said than done. Here’s what you can do to ensure you get the most from your SEO agency partnership. Because when you’re aligned, you make progress faster and, in turn, can better prove ROI. Align SEO with what moves the business Your company sets the business goals, and SEO’s job is to get the traffic to help you reach them. The more you align on goals with your agency, the more effective an SEO program will be. Before any campaign is launched, the business and the agency need to discuss how to align SEO with your business goals. This meeting is even more effective when you can get cross-departmental stakeholders to weigh in. Objectives can be anything – for instance, market expansion, revenue, building brand authority, enhancing the customer experience, or something else. When executed well, SEO can support nearly any business goal. This is also an excellent time to facilitate SEO training across teams. When departments are aligned on the foundational concepts of SEO, they can understand SEO’s function and their role in it. Dig deeper: SEO prioritization: How to focus on what moves the needle Set the agenda for…
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