ChatGPT has begun testing ads in its answer engine in the U.S., and Target, along with its retail media division Roundel, is among the first partner brands to participate. After months of rumors, OpenAI formally announced plans to begin offering advertising in January, and the test is now live for logged-in adult users in ChatGPT’s Free and Go subscription tiers. Subscribers in the Plus, Pro, Business, Enterprise and Education tiers will not have ads. ChatGPT Ads will Not Influence Answers, OpenAI Promises Contrary to Anthropic’s claims in its high-profile series of Super Bowl ads, OpenAI said that ads will not influence the answers that ChatGPT provides. OpenAI also reassured users that privacy is front of mind as it tests out this new revenue-generating feature, saying that advertisers will not have access to users’ chats, chat history, memories or personal details, only aggregate information about how their ads perform, such as number of views or clicks. ChatGPT Answers will continue to be optimized based on what’s most helpful to the user’s query, according to a statement from OpenAI, and when an ad is included, it will be “clearly labeled as sponsored and visually separated from the organic answer.” googletag.cmd.push(function() { googletag.display(‘RTP_300Article’); }); Advertisement “Keeping the Free and Go tiers fast and reliable requires significant infrastructure and ongoing investment,” reads the OpenAI statement. “Ads help fund that work, supporting broader access to AI through higher-quality free and low-cost options, and enabling us to keep improving the intelligence and capabilities we offer over…
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