The Super Bowl is America’s biggest and most-watched sporting event, drawing in more than 100 million viewers in recent years. Its halftime show is one of the most coveted gigs in entertainment. The advertisements that air during its broadcast are the subject of widespread discussion and ranking lists. And together, the whole spectacle marks one of the most commercially impactful annual events in sports all around the world. [time-brightcove not-tgx=”true”] Beyond its massive global audience, the Super Bowl also serves as an economic engine for its host city and the country, generating enormous revenue in everything from ticket sales to concessions to hotel bookings, creating jobs, and pouring money into state tax coffers. Read more: The History of the Super Bowl Last year’s Super Bowl LIX in New Orleans generated an estimated $1.25 billion in total economic output across the state, a Louisiana State University study found. That figure doesn’t include a slew of other monetary impacts, from the bonuses players received to the millions shelled out by advertisers. With Super Bowl LX between the New England Patriots and the Seattle Seahawks set to kick off in the San Francisco Bay Area this Sunday, here are a few ways that the event is supercharging the economy. Tourism The upcoming Super Bowl will be held at the Levi’s Stadium in Santa Clara, California, the second time that the stadium has hosted the game since 2016. The area is expected to see a flood of people coming for the event—and with them,…
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