Welcome back to Ulta Beauty Strategies, Glossy’s series breaking down the latest strategies of the retailer and its most popular brands. Ulta Beauty is leaning deeper into the wellness category with a first-of-its-kind launch: Wellness by Ulta Beauty shop-in-shop boutiques piloted in four U.S. stores starting next week. “It’s a more immersive experience, it’s very education-led, and it really is going to be a unique opportunity for guests to walk in and see a highly-curated, approachable assortment in one place,” Laura Beres, vp of wellness at Ulta Beauty, told Glossy. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
Want more insights? Join Grow With Caliber - our career elevating newsletter and get our take on the future of work delivered weekly.
