In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville took the job, the pandemic struck, streaming became a way of life, and the advertising business underwent a rapid […] The post Channel Surfing The Future, With NBCU appeared first on AdExchanger.
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