Shopify is ending 2025 in a far stronger position than it was just a few years ago. The Canadian e-commerce company’s stock surpassed its 2021 peak and made a new high at the end of October. It has signed a wave of larger brands — including Estée Lauder, Barnes & Noble and E.l.f. Beauty. And its recent partnership with OpenAI opens the door for merchants to sell directly within ChatGPT as Shopify seeks to position its e-commerce technology as essential infrastructure for the agentic AI era. Taken together, those developments have put Shopify on track for its strongest year since 2021, when pandemic-driven online shopping spurred demand for e-commerce companies. After a bruising pullback in 2022, when Shopify’s shares sank amid slowing e-commerce growth, the company has spent the last several years reshaping its business. It pulled back from capital-intensive bets like owning warehouses, tightened costs with multiple rounds of layoffs and refocused on software — while beefing up its platform to appeal not just to small businesses, but also to some of the world’s largest retailers.Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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