This year’s winners of the Modern Retail Awards reflect a shift toward brands that grow by building genuine connections rather than relying on scale alone. They strengthened their communities through events and education, leaned into humor and relatable voices, expanded into new categories to meet changing consumer needs and used clear storytelling to define who they are and why they matter. Together these approaches highlight how brands are evolving to stay relevant while remaining rooted in purpose. Sam’s Club earned the award for Best Use of Shoppable Content for creating an immersive virtual house that reimagines how members explore products online. Built with Napster’s technology, the 3D space lets shoppers browse hundreds of items staged in lifelike rooms and interact through features like a scavenger hunt and a self-care quiz.Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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