Exclusive: Herbivore bets big on body care with a 15-piece collection and arrival at Ulta Beauty

Exclusive: Herbivore bets big on body care with a 15-piece collection and arrival at Ulta Beauty

More than a decade after its initial founding, the natural skin-care brand Herbivore has been raring for a comeback with the hiring of a new CEO and CFO in 2024 and 2025, respectively. Now, the beauty brand is closing the year with another piece to its expansion puzzle: a new 15-piece body-care collection exclusive to its latest retail partner, Ulta Beauty.  Herbivore’s body collection makes its debut on December 19 for Ulta’s more than 45 million loyalty members, before a full launch to the public at Ulta.com on December 21. On December 28, the collection will arrive with a front-of-store display at 850 Ulta doors across the country.  Armed with an arsenal of new products and new points of sale, Herbivore is predicting 100% year-over-year growth for 2026, and expecting body care to grow from 12% of the brand’s overall sales to more than 30% by 2030. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

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