There’s no such thing as a “normal” year in retail anymore, and it’s forcing leaders to adapt quickly. Over the past five years, executives have had to tackle an unprecedented set of challenges head-on — from a global pandemic, to sky-high inflation, to tariffs. In turn, Modern Retail sought to profile the top leaders who exemplify the skills needed to succeed in today’s retail environment. That’s how we compiled the People Who Shaped Retail list, profiling top executives at Barnes & Noble, Oura, E.l.f. Beauty, Urban Outfitters and Amazon. Tariffs, of course, were one of the biggest themes that defined retail this year. Mandy Fields, chief financial officer at E.l.f. Beauty, had to help her company navigate not only price hikes this year, but also a high-stakes $1 billion acquisition of Rhode. Meanwhile, every retailer is trying to figure out how to connect with the Gen-Z consumer, and that’s been the big focus for Shea Jensen, president of North America at Urban Outfitters, who, for the past two years, has focused on reinvigorating a brand that was once a staple of young millennials’ closets. Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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