Sen. Josh Hawley, R-Mo., and his wife, Erin, a lawyer for the conservative legal organization Alliance Defending Freedom, are launching a dark money group to fund anti-abortion ads across the country, they announced on Friday. The group, called Love Life Initiative, plans to run “far-reaching advertising campaigns that promote the sanctity of life, advance referendums that protect life, and identify and defeat harmful proposals in statehouses across the nation,” according to its website. The news was first reported by Axios. Spokespeople for Hawley and the Love Life Initiative did not immediately respond to MS NOW’s requests for comment. According to Axios, the ads will not only focus on opposing abortion but also on promoting families — a priority for the Trump administration. The president has said he wants a “baby boom” and pledged to expand IVF access. Vice President JD Vance said at an anti-abortion rally in D.C. earlier this year that he wants “more babies in the United States of America.” Project 2025, the more than 900-page guidebook to Trump’s second term spearheaded by the Heritage Foundation, also included several proposals for boosting the birth rate — including restricting support for abortion across the government, allocating funding for “marriage and relationship education,” and bolstering national data collection on families. Anti-abortion rights demonstrators march to the Supreme Court for the 52nd annual March For Life in Washington, D.C. on Jan. 24, 2025. Bryan Dozier / Bryan Dozier/Middle East Images via AFP via Getty Images The Hawleys have played key roles in advocating…
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