Black Friday is back, bringing major markdowns from the retailers you know and love. Whether you’re tackling your holiday list early or just hunting for a great deal, here’s what to expect, and how to make sure you’re getting the very best prices.
Plus, we break down which stores will be open on Black Friday, what’s shifting in the in-person versus online shopping landscape, and whether it’s smarter to hit the crowds or shop from the couch.
Walmart Black Friday deals 2025
Walmart’s Black Friday Deals Event runs Nov. 25–30, with online-only deals from Nov. 25–27 and online plus in-store deals from Nov. 28–30. Walmart+ members get five hours of early online access on Nov. 24 at 7 p.m. ET. Cyber Monday follows on Dec. 1, an online-only event where Walmart+ members again receive early access starting Nov. 30 at 7 p.m. ET.
Walmart says this year will bring even bigger savings and a more seamless shopping experience. Shoppers can expect up to 60% off and thousands of under-$20 deals across top brands like Apple, Dyson, LEGO, Levi’s, La Roche-Posay, De’Longhi, and Barbie.
Amazon Black Friday deals 2025
Amazon’s Black Friday Week and Cyber Monday events run from Nov. 20 through Dec. 1, featuring millions of deals across home, electronics, beauty, toys, fashion, and more from top brands like BISSELL, Beats, Keurig, Nike, and Squishmallows.
Shoppers can expect new daily deal drops and deep discounts, up to 50% off Amazon devices, artificial Christmas trees, electronics, kitchen appliances, premium beauty, and holiday décor.
Amazon is also offering major travel savings, including up to 50% off hotels and vacation rentals on Expedia, 35% off select Disney Cruise Line sailings, 50% off Norwegian Cruise Line, plus up to 30% off Avis car rentals and 15% back in an Amazon.com gift card when reserving through Amazon.
Amazon is also expanding ways to shop and save this season with its Small Business Holiday Shop and AI-powered tools like Rufus, which helps customers discover personalized gifts and deals. Plus, this year’s events coincide with exclusive sports programming on Prime Video, including golf, NFL, and NBA matchups, where viewers can shop featured products directly through the “Shop the Game” experience for added convenience.
Target Black Friday deals 2025
Target is rolling out Black Friday deals all week long from Nov. 23–29, with major discounts across tech, toys, home, apparel, and beauty, many up to 50% off.
Additional deals will drop Nov. 27–29, and Target Circle 360 members get early access to select offers. Savings span big-name brands including Apple, Dyson, Nintendo, LEGO, Barbie, Squishmallows, and more. Guests can shop all deals in-store, online, or through the Target app, and Target’s Holiday Price Match Guarantee, running through Dec. 24, lets shoppers buy early and still get the best price if it drops later in the season.
Target stores will open at 6 a.m. local time on Black Friday, welcoming shoppers with a festive in-store experience. The first 100 guests will receive a free limited-edition iridescent holiday tote with surprises inside, and 10 lucky shoppers per store will score premium prizes like a Target Circle 360 membership, a $100 Target GiftCard, a Laifen Hair Dryer, or Beats Solo 4 headphones. Guests can also enjoy seasonal samples from Starbucks and play The JoyPop Game at an in-store booth for chances at exclusive holiday-themed treats and giveaways.
Best Buy Black Friday deals 2025
Best Buy’s official Black Friday Sale kicked off early this year on Thursday, Nov. 20, with a new wave of doorbusters arriving on Black Friday, Nov. 28.
Shoppers can score major savings on top tech, including TVs, laptops, headphones, wearables, appliances, and Apple devices, both in stores, online, and through the Best Buy app.
Standout deals include deep discounts on TCL and Samsung TVs, HP and Lenovo laptops, Shark vacuums, Sony headphones, iPhone 16, Apple Watch Ultra 2, and Mac computers as low as $479. My Best Buy Plus and Total members can also earn up to $25 in bonus rewards when shopping doorbusters through Nov. 29, with additional savings rolling into Cyber Sunday and Cyber Monday beginning Nov. 30.
Best Buy stores will be open with extended holiday hours, including 6 a.m.–10 p.m. on Black Friday, giving shoppers ample time to snag the hottest deals. To make gifting easier, Best Buy offers curated gift guides, an AI Gift Finder in the Best Buy app, and expanded selections through Best Buy Marketplace, offering 10x more products across new brands and categories. Customers can also turn on sale alerts in the app to stay updated on the latest deals and never miss a doorbuster.
Lowe’s Black Friday deals 2025
Lowe’s is kicking off the holiday season with one-day deals on Thanksgiving (Nov. 27), Black Friday (Nov. 28), and Cyber Monday (Dec. 1). Shoppers can score major discounts on appliances, tools, and home essentials from brands like LG, GE, Samsung, Craftsman, DEWALT, and Kobalt, with Buy One, Get One offers and free-with-purchase deals for MyLowe’s Rewards members.
Stores open at 6 a.m. on Black Friday, and limited-time weekly deals continue through December for last-minute shoppers.
Beyond savings, Lowe’s brings festive experiences for the whole family. MyLowe’s Rewards members can join holiday-themed kids’ workshops, enjoy free seasonal gifts, and snap photos in store with animated displays including Bumble, the Grinch, and Holiday Living sleigh decorations.
Shoppers can also use Mylow, Lowe’s AI-powered virtual assistant, for decorating tips, gift ideas, or quick fixes. Exclusive products include Holiday Living décor, Elf on the Shelf items in Lowe’s red vest, MrBeast’s curated holiday picks, and pet gifts from the new Heart & Herd collection.
Home Depot Black Friday deals 2025
Home Depot’s Black Friday sale is happening now through Wednesday, Dec. 3, offering deep discounts on tools, appliances, furniture, smart home devices, and holiday décor. Shoppers can save big on popular home improvement essentials just in time for the holidays.
For in-store shopping, Home Depot will be closed on Thanksgiving Day (Nov. 27), but open during regular hours on Thanksgiving Eve (Nov. 26) and Black Friday (Nov. 28). Customers can shop deals in-store or online to take advantage of the season’s best offers.
Michaels Black Friday deals 2025
Michaels’ extended Black Friday and Cyber Monday event runs Nov. 21–Dec. 6, featuring up to 70% off storewide, its deepest discounts ever, on artificial trees, holiday décor, handmade gifting supplies, yarn, apparel, and art materials.
Ten days of early Black Friday deals (Nov. 21–30) give shoppers a head start on holiday savings, with Cyber Week (Dec. 1–6) continuing the deals on a wide selection of seasonal décor. Michaels Rewards members can earn up to 6% back on purchases and receive early access to promotions and discounts.
Michaels will also host festive in-store crafting events throughout December to help families stay creative and connected. Every Saturday from 1–3 p.m., kids and adults can make personalized wooden ornaments with provided materials and instructions, while Sundays from 2–4 p.m. feature seasonal MakeBreak and Kids Club events. Complimentary festive treats and guided instruction make these events a fun, hands-on holiday experience for all.
Macy’s Black Friday deals 2025
Macy’s Black Friday deals are now live, with savings across beauty, apparel, toys, home, jewelry, and more. The season kicked off with Parade of Deals (Nov. 2–27), featuring daily promotions on top brands, followed by Black Friday Early Access (Nov. 10–13).
Black Friday Week runs Nov. 23–30, and Cyber Monday deals continue Nov. 30–Dec. 1. Shoppers can browse in-store, online at macys.com, or via the Macy’s app, and take advantage of curated gift guides highlighting trending toys, beauty favorites, home essentials, and exclusive products.
In addition to online deals, Macy’s is bringing back in-store excitement with doorbusters on Black Friday (Nov. 28), including unbeatable discounts on kitchen essentials, luggage, toys, and more.
Wayfair Black Friday deals 2025
Wayfair’s Black Friday deals are running Nov. 20–Dec. 2, with discounts of up to 80% off across furniture, home décor, appliances, and more. Shoppers can find daily markdowns and limited-quantity deals on top brands like Hoover, Spode, Ninja and Farberware, as well as Wayfair-exclusive brands including Nora mattresses and Wayfair Basics.
Cyber Monday continues the savings online through Dec. 2, giving customers additional opportunities to snag deep discounts. Whether shopping for holiday gifts or home upgrades, Wayfair’s Black Friday event makes it easy to score deals from the couch or on the go.
Kohl’s Black Friday deals 2025
Kohl’s kicked off the holiday season with Black Friday Early Access (Nov. 7–9) followed by its extended Black Friday Week event (Nov. 23–29), offering deals on gifts, holiday décor, kitchen essentials, electronics, apparel, and more. Shoppers can save up to 50% off select items, take 15% off qualifying purchases, and earn Kohl’s Cash on every purchase.
The all-new Kohl’s Holiday Quest gives customers the chance to win daily prizes and a $100,000 grand prize through Dec. 25, adding extra excitement to the shopping season.
Kohl’s will be closed on Thanksgiving Day, but online deals will still be available at Kohls.com. Stores open on Black Friday, Nov. 28, at 5 a.m., with limited-time doorbusters and giveaways for early shoppers.
Highlights include up to 50% off holiday décor, pajamas, beauty products, and boots for the family, 65% off luggage, 30% off LEGO sets, and 40% off Fitbit and Garmin smartwatches.
JCPenney Black Friday deals 2025
JCPenney is helping shoppers create unforgettable holiday moments with stylish fashion, home, beauty, and jewelry at prices that won’t break the bank.
Black Friday Early Access kicked off Nov. 8, followed by daily deals from Nov. 10–20, and Black Friday in-store and online deals on Nov. 28. Highlights include the fan-favorite “5, 9, 1, 5” giveaways, plus exclusive offers like the iHeartRadio Jingle Ball x JCPenney fashion collection, featuring party-ready sweaters, sequined tops, and holiday glam looks.
The excitement continues with Really Big Deals dropping every Thursday through Dec. 25, giving customers plenty of chances to score gifts, décor, and more at incredible value.
When is Black Friday?
Black Friday marks the unofficial kickoff to the holiday shopping season in the U.S. It traditionally follows Thanksgiving and has grown into a full weekend, often a full week of deals.
This year, Black Friday falls on Friday, Nov. 28, 2025.
Cyber Monday, which spotlights online-only promotions, lands on Monday, Dec. 1, 2025.
What actually makes a Black Friday or Cyber Monday deal “good”?
A big percent-off sticker isn’t always the full story. Here’s how to make sure you’re getting a real discount:
- Know the baseline price: Get familiar with prices ahead of Black Friday. Many items quietly fluctuate in the weeks leading up to it.
- Use price-tracking tools: Apps like ShopSavvy, Honey, and PayPal’s shopping tools can alert you to price drops and compare prices across retailers so you know if you’re truly getting the best offer.
- Prioritize the items you really want: Sometimes securing the gift is more important than waiting for the lowest price. Hot holiday items can, and often do, sell out. If something is high priority, grabbing it early may save you stress later.
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